Case Study: Dole achieves 40% more facings and stronger retail visibility with GoSpotCheck by FORM

Dole Discovers It Has 40% More Facings Than Its Competition

Dole, a global leader in fresh and frozen produce with more than 300 products sold in 90 countries, faced the challenge of maintaining consistent brand presence across thousands of retail locations and channels. Syndicated data (IRI, Nielsen) didn’t capture club channels or on‑shelf realities, and complex planograms made it hard to accurately track facings, displays and compliance without lot-by-lot store visits.

By adopting GoSpotCheck’s mobile platform, Dole consolidated photos and field reports into a central, shareable system that boosted field accountability and made data easy to analyze in Excel. The solution let teams monitor inventory, track competitive activity, and flag issues quickly — revealing Dole actually had 40% more facings than competitors — and drove stronger in‑store presence, faster issue resolution, and more data‑driven decisions with internal and third‑party partners.

Dole

Carole Jones

National Retail Sales Manager, U.S.