Case Study: Dairy Queen reduces data collection time by 80% with GoSpotCheck by FORM

Dairy Queen Reduces Time Collecting Data by 80%

Dairy Queen, a global quick‑service brand with more than 6,800 franchised locations, needed a reliable way to ensure consistent customer experience and brand compliance across independently owned stores. Field teams were relying on handwritten notes and slow reporting processes, making it hard to capture timely, actionable data about in‑store execution and promotional compliance.

By adopting GoSpotCheck’s mobile execution management—real‑time photo uploads, offline survey capability, and custom reporting—Dairy Queen streamlined field documentation and communication with franchisees. The result: an 80% reduction in time spent collecting and submitting store data (from about 1 hour to 10 minutes per visit), faster identification and prioritization of execution gaps, better end‑of‑year reporting, and measurable ROI.

Dairy Queen

John Scheid

Director of Concept Support Services