Case Study: Beam Suntory achieves greater in-store visibility, accountability and sales with GoSpotCheck by FORM

Beam Suntory Distills Data To Drive Sales and Find Marketplace Visibility

Beam Suntory, a leading global spirits company behind brands like Jim Beam and Maker’s Mark, faced inconsistent, paper-based field data collection that obscured store-level visibility and made it hard to verify distributor and rep activity. The company needed a flexible tool to standardize reporting, track retail execution, and create an accountability system tied to goals and compensation.

Beam implemented GoSpotCheck’s mobile solution—featuring photo capture, geo-tagging, Missions (surveys) and a customizable dashboard—to centralize KPIs and automate reporting. The platform standardized national processes, removed manual tasks, improved display compliance tracking, and enabled goal tracking that holds reps accountable; these changes produced clearer market visibility, more cases on the floor and measurable sales lifts tied to improved execution.

Beam Suntory

Megan Monti

Manager of Commercial Strategy