Case Study: North Florida Sales achieves improved field execution and accountability with GoSpotCheck by FORM

Anheuser-Busch Distributor Directs and Verifies Execution with GoSpotCheck

North Florida Sales (NFS) is a Florida-based distributor of Anheuser‑Busch and other brands with 35+ outside salespeople calling on more than 2,500 accounts across eleven counties. NFS struggled to verify in-store execution—relying on the honor system and time‑consuming physical inspections—making it difficult to track whether merchandising, displays, and other account tasks were completed.

NFS implemented GoSpotCheck Missions to direct field tasks, run pay‑for‑performance contests, and collect photo‑verified evidence via smartphones and tablets. The result: rapid, centralized reporting and much higher execution levels—verification that once took hours can now be completed in minutes—plus improved accountability, easier incentive tracking, and clearer performance recognition.

North Florida Sales

Jeff Bird

Sales Execution Coordinator