Case Study: Pelotonia achieves higher rider retention and cleans 100,000+ CRM records with GoSecure

Gosecure Applies Data and Analytics Expertise to Help Pelotonia Raise Money for Cancer Research

Pelotonia, the nonprofit that funds cancer research through an annual three-day cycling experience, faced two data challenges: identifying which past riders to target for retention and cleaning up duplicate CRM records created during multiple software transitions. GoSecure applied its data and analytics expertise to address both rider retention and data-duplication problems for Pelotonia.

GoSecure built an advanced predictive model that forecasted rider return behavior with better than 90% accuracy and created a matching algorithm to aggregate duplicates and enable automated record retrieval, cleaning up over 100,000 records. As a result, Pelotonia improved fundraising outreach, tailored retention campaigns, increased community reach and impact, and freed up significant employee time — outcomes delivered by GoSecure’s analytics work.

Pelotonia

Joe Apgar

Chief Operating Officer