Case Study: Centrica Business Solutions achieves faster, flexible pricing with Gorilla

Centrica Business Solutions increases competitiveness with Gorilla

Centrica Business Solutions, a UK utility company, faced intense competition and needed to offer innovative products faster, but their rigid pricing system hindered them. Their challenges included a lengthy manual quoting process, a lack of flexibility, and an inability to swiftly react to market changes. To overcome this, they partnered with Gorilla for a pricing solution.

Using an agile approach, Gorilla implemented a tailored solution in just four months. This allowed Centrica's pricing experts to independently configure and test products using flexible, configurable components. The results were significant: quote lead time was reduced to under three minutes, manual calculations were eliminated, and the company gained the responsiveness to quickly adapt to market changes and secure better contracts.

Centrica Business Solutions

Ralph Smith

Pricing Manager I&C