Case Study: Consumer Goods Company boosts eCommerce revenue with Gorilla Logic

Improving an eCommerce Site's UX and Design for Increased Revenue

Consumer Goods Company partnered with Gorilla Logic to improve the UX and design of its eCommerce site after a recent rebrand, ahead of the holiday season. The site had inconsistent navigation, high cognitive load, and lacked the human-centered, mobile-first experience needed to better serve users and support growth.

Gorilla Logic delivered a comprehensive UX/UI and information architecture audit, stakeholder interviews, qualitative research, and a cohesive design system, while also restructuring navigation and prioritizing mobile-first improvements. The result was a record-breaking Cyber Monday in 2023, with revenue 31% higher than the previous high, along with improved performance, sales, retention, and faster order customization and purchase flows.