Case Study: Finish Line achieves a seamless mobile shopping experience with Gorilla Logic

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Finish Line, a premier athletic retailer, needed to upgrade its 2014 mobile app to provide a seamless omni-channel experience. Their previous app lacked critical features like easy rewards access and a streamlined checkout, which risked alienating their increasingly digital-savvy customer base. To up its game, Finish Line partnered with Gorilla Logic for its native mobile application development expertise and cost-effective nearshore model.

Gorilla Logic developed a new, feature-rich native iOS and Android app that incorporated feedback from thousands of users. The solution delivered robust analytics, push notifications, and a recommendation engine. The results were significant, with over 500,000 downloads and 281,000 active users praising the easy checkout and rewards access. The app achieved high user ratings and provided Finish Line with valuable customer insights, representing the pinnacle of their digital experience. Gorilla Logic's skilled and communicative team was credited for their flexibility and commitment to the project's success.

Finish Line

Garret Schmidt

Sr. Digital Product Manager