Case Study: Ginetta boosts enquiries and event sign-ups with Gorilla Corporation's digital marketing

Ginetta - Customer Case Study

Ginetta, a motorsports company, aimed to increase enquiries and subscriptions to its exclusive Racing Drivers Club and fully fill the spots for its specific racing events. To overcome this challenge, they partnered with Gorilla Corporation to execute a targeted digital marketing strategy.

Gorilla Corporation implemented a solution using a mixture of remarketing and interest targeting. This involved reaching a lookalike audience of previous converters as well as users interested in racing through specific keywords, placements, and competitor targeting. This strategy significantly increased relevant traffic and brand awareness. The results included a growth in enquiries and the complete filling of events like the Junior Scholarship, achieved by targeting parents with tailored Facebook campaigns.

Ginetta