Case Study: Nutanix achieves 765% registered lead growth with Gorilla Corporation's Marketing Concierge

Driving EMEA Partner Growth Through Marketing Concierge

Nutanix, a pioneer in hybrid and multicloud computing, sought to increase EMEA sales performance by better engaging and supporting its unmanaged, mid-tier channel partners. Their challenges included activating these partners, providing native-language marketing expertise across the region, driving lead generation, and increasing overall channel loyalty. To address this, they partnered with Gorilla Corporation.

Gorilla Corporation implemented a dedicated, multi-lingual Marketing Concierge team to provide expert support to a portfolio of Nutanix partners. The solution focused on creating marketing plans and executing campaigns using the XPAND Partner Demand platform. The results were significant, with the concierge team accounting for 96% of all leads generated through XPAND. The program saw a 765% year-over-year increase in registered leads and received exceptional feedback, with 98% of partners surveyed stating the concierge added value to their marketing.

Nutanix

Fred Eriksson

Partner Marketing Lead