Case Study: Alcatel-Lucent boosts global partner marketing and lead generation with Gorilla Corporation's MyMarketingAgency

Alcatel-Lucent - Customer Case Study

The customer, Alcatel-Lucent, faced the challenge of engaging its global partners to drive revenue growth through co-marketing but was constrained by a lack of internal resources. They needed to efficiently run integrated campaigns, manage MDF funds, and execute continuous demand generation. To overcome this, they engaged vendor Gorilla Corporation to implement the MyMarketingAgency (MMA) co-marketing program.

Gorilla Corporation built the MMA program from the ground up to provide a concierge service for partners. This solution included executing hundreds of multi-language email campaigns, managing lead distribution with CRM integration, and providing complete end-to-end program management. The results gave Alcatel-Lucent full visibility into campaign performance, generated valuable data on partner behavior, and successfully closed the loop by integrating qualified leads directly into their internal sales cycle.

Alcatel-Lucent