Case Study: Ergoflex boosts conversions and ROAS with Gorilla 360

Ergoflex lifts Google Ads conversions 72% with Gorilla 360

Ergoflex, Australia's original mattress-in-a-box brand, faced the challenge of strengthening its presence in a crowded market. They partnered with the vendor Gorilla 360 to move beyond targeting only purchase-ready audiences and implement a full-funnel marketing strategy to reach people earlier in their buying journey.

Gorilla 360 implemented a solution using Google Ads and Meta Ads. They introduced Demand Gen and AI-powered Search on Google and used an agile creative approach on Meta to build awareness and remarketing lists. This strategy delivered exceptional results, including a 72% increase in Google Ads purchase conversions and over 10x ROAS, supported by Meta Ads achieving around 11x ROAS. Gorilla 360 significantly improved the efficiency, conversions, revenue, and overall ROAS for Ergoflex.

Ergoflex