Case Study: a large apparel company reduces operating costs by 20% with Gooten

How this apparel company reduced operating costs by 20% with Gooten

A large online apparel company came to Gooten in 2017 with the challenge of managing its own manufacturing facility. They found that the day-to-day logistics of production were preventing them from focusing on the core goal of growing their brand, leading them to seek a fully outsourced solution.

Gooten implemented a hybrid fulfillment model, utilizing both screen printing for bulk orders and direct-to-garment printing for smaller quantities to keep the client inventory-free. This solution, combined with white label customer support, allowed the client to focus entirely on marketing and sales. As a result of switching to Gooten, the business achieved over a 20% reduction in operating costs and reached sustainable operations for the first time.