Case Study: Crown & Oak Design Co. achieves Etsy growth and faster fulfillment with Gooten

How a Handmade Sign Shop Transformed into an Etsy Powerhouse

Crown & Oak, a handmade sign shop transitioning to an eCommerce brand on Etsy, faced an exhausting and impractical in-house production model. Owner Erik Brosig sought a print-on-demand partner but found that providers lacked a combination of competitive pricing, a wide variety of wall art options, and superior customer support needed for his small-to-medium business to grow and achieve a healthier work-life balance.

By implementing Gooten's print-on-demand service, Crown & Oak gained access to a global vendor network with high-quality production and automated fulfillment. The solution provided by Gooten handled all backend logistics, from production to shipping, which allowed the owner to focus on brand development and marketing. As a result, the shop earned Etsy's "Star Seller" badge, is on track to become a six-figure business within its first year, and the owner reclaimed valuable time to spend on growing the business and with his family.

Crown & Oak

Erik Brosig

Founder