Case Study: Detroit Institute of Arts boosts guest engagement with Goosechase

The Detroit Institute of Arts welcomes hundreds of thousands of guests a year, and Goosechase helps provide visitors with customizable and memorable experiences

The Detroit Institute of Arts (DIA) sought a creative method to maintain guest engagement while their in-person group programming was paused. Their previous pen-and-paper scavenger hunts were labor-intensive to manage and difficult to track. DIA partnered with Goosechase to overcome this challenge and move away from manual efforts.

Using the Goosechase platform, DIA translated their existing activities into interactive, gamified experiences for the public. This solution allowed guests to explore the collection at their own pace without direct staff interaction and resulted in hundreds of visitor submissions per mission. Goosechase provided DIA with a streamlined way to offer customizable and memorable visits, enhancing the overall guest experience.

Detroit Institute of Arts

Jason Gillespie

Detroit Institute of Arts