Case Study: American Wedding Group achieves real-time personalized transactional email at scale with Goolara Symphonie

Premiere wedding services company uses Goolara Symphonie to create one-on-one mailings

American Wedding Group, a full-service wedding company serving 60 active markets, needed a real-time, personalized emailing system that could work with its proprietary DBMS and avoid generic “batch-and-blast” messages. To meet strict security and integration requirements, AWG selected Goolara and its on‑premise email solution, Goolara Symphonie, for its strong API, database connector, and reporting capabilities.

Goolara implemented Symphonie’s database connector and dynamic content logic so AWG can read CRM data in real time (no synchronization code) and trigger tailored transactional emails with full reporting. The result: timely, one‑to‑one mailings without cross‑platform duplication, robust deliverability, and a current throughput of 30,000–40,000 transactional emails per day, with capacity to scale further.

American Wedding Group

Keith Tessler

Co-President and Chief Operations Officer