Case Study: Massage Envy achieves personalized, scalable email marketing and a 30% open rate with Goolara Symphonie

Goolara Symphonie helps the popular membership spa connect with its clients

Massage Envy, the national membership-driven spa with nearly 800 locations, needed every email to reflect each member’s status, unused sessions and local offers rather than generic blasts. Faced with hundreds of members per clinic, franchise-level customization and nearly 1TB of nightly data to mine, the company worked with Goolara and adopted Goolara Symphonie to support highly personalized, dynamic email and transactional messaging.

Deployed on-premise as the heart of a new Loyalty Program, Goolara Symphonie lets franchise owners assemble emails from prewritten dynamic content blocks or customize copy while Goolara’s flexible API handles large nightly data processing and system integration. The result: a substantial lift in engagement — a 30% open rate (well above industry average), more click-to-call and microsite-driven contacts to local spas, and reduced operational complexity and cost thanks to Goolara’s solution.

Massage Envy

Stephen Heitz

Managing Director of Interactive Services