Case Study: Molson Coors drives in-store engagement with Gooii’s Augmented Reality retail experience

Molson Coors launches Coors AR in 25 Sainsbury’s and 50+ Tesco stores with Gooii

Molson Coors, working with The Mars Agency, sought to create an immersive in-store experience to promote its Coors beer and increase footfall around its displays in UK supermarkets. They partnered with the vendor Gooii to develop an augmented reality solution using WebXR technology that would be accessible without requiring shoppers to download a special app or use any additional equipment.

Gooii designed and developed a cross-platform WebAR experience that allowed shoppers to virtually try on branded ski apparel and share photos of themselves on social media. Deployed on touch-screen PCs and iPads in over 75 Tesco and Sainsbury's stores, the solution successfully created a memorable retail experience. Gooii's implementation effectively met the goals of driving customer engagement and increasing brand reach through social sharing.

Molson Coors