Case Study: Madrí Excepcional boosts in-store engagement with Gooii’s interactive digital art experience

Madrí Excepcional launches in-store digital art experience across 3 UK supermarket chains with Gooii

Madrí Excepcional, in partnership with Molson Coors, sought to bring the vibrant spirit of Madrid to UK supermarket shoppers to promote their lager. The challenge, presented to vendor Gooii via The Mars Agency, was to develop an interactive, in-store marketing experience that was both immersive and easy to deploy on standard store devices without special software.

Gooii designed and developed a cross-platform digital art experience for touch-screen PCs and iPads. This solution allowed shoppers to create their own Madrid-inspired street art scenes through a simple drag-and-drop interface and share their creations on social media. Implemented in Sainsbury’s, Morrisons, and Tesco stores, the Gooii-built experience successfully increased engagement and footfall around Madrí Excepcional’s displays, creating a memorable link between the brand and the cultural energy of Madrid.

Madrí Excepcional