Case Study: Cambridge Corn Exchange creates the world’s first live streamed AR music experience with Gooii

Cambridge Corn Exchange delivers live AR music in under 1.5 seconds with Gooii

The Cambridge Corn Exchange, a historic music venue, partnered with the vendor Gooii to develop a novel augmented reality experience. Their challenge was to celebrate the venue's 150th anniversary by leveraging emerging 5G technology to reimagine how live music could be experienced, making it accessible to a global audience beyond their physical location.

Gooii developed and delivered the world's first live-streamed AR music experience. Using a 5G network, their solution involved live-streaming 8K 3D video and audio from the venue's stage to a remote location with a latency of under 1.5 seconds. The result was a highly immersive event where users with AR headsets and haptic vests felt as if the band was performing right in front of them, creating a profound emotional connection and opening new possibilities for accessible, global live events.

Cambridge Corn Exchange