Case Study: Ascribe achieves faster, cost-effective global customer insights with Google Surveys

Better decisions with market research

Ascribe, a leading provider of verbatim analysis and coding software, wanted to expand its Intelligence Suite with an online survey solution to help researchers collect high-quality feedback at lower cost. The company needed a flexible API and access to a low-cost, global sample across countries, demographics, and languages, and found that Google Surveys was the best fit.

Google Surveys integrated with Ascribe’s Intelligence Suite via its developer API and .NET library, using OAuth 2.0 to securely create, field, and retrieve surveys. This produced a new product, Ascribe Surveys, giving users fast access to global validated samples and allowing survey results to be analyzed alongside other feedback in the suite. The result was a simple, cost-effective research tool that helped teams make better decisions faster, with improved reach, speed, and insight.

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