Case Study: Minnesota Timberwolves achieves a 43% reduction in medical claims with Google Fitbit

Minnesota Timberwolves - Customer Case Study

The Minnesota Timberwolves partnered with Google Fitbit in 2017 to create a culture of employee wellness across their organization (Timberwolves NBA team, Lynx WNBA team, and Iowa Wolves G League team). Before the partnership they had no structured wellness program and wanted a scalable way to engage staff, align with Minneapolis’ active culture, and improve employee health.

Google Fitbit implemented a program powered by Fitbit Health Solutions and issued Fitbit activity trackers to eligible employees, launching a 30‑day step challenge and ongoing quarterly competitions and social challenges. The program drove strong engagement (93% of eligible employees synced daily during the first challenge), boosted activity (11,297 average steps on game days, 11,077 on challenge days), and delivered measurable financial impact—a 43% drop in medical claims within a year—resulting in lower premiums for employees.

Minnesota Timberwolves

Sianneh Mulbah

Vice President of Human Resources