Case Study: Cleveland Cavaliers achieve 76.6 million steps and stronger employee wellness with Google Fitbit

Cleveland Cavaliers Employees Step Up Their Step Game

The Cleveland Cavaliers implemented an organization-wide walking challenge as part of their “All For You” Wellness Program to keep 350 employees active during the off-season. To help employees track activity and food, the Cavs provided Fitbit Flex trackers from Google Fitbit and looked for ways to boost engagement among less-motivated staff.

Google Fitbit’s solution combined Fitbit Flex devices, a three-month step challenge, mini-challenges, group activities and wellness prizes, which drove behavior change across the organization. By the end of the program participants logged 76.6 million steps—more than 38,000 miles—with some employees hitting nearly 30,000 steps/day, while teams adopted walking meetings, reduced elevator use, and met personal fitness and weight-loss goals.

Cleveland Cavaliers

Jessica Kelly

Lake Erie Monsters Group Events Specialist