Case Study: BP achieves 41 billion steps and a healthier workforce with Google Fitbit

BP - Customer Case Study

BP ran the BP Million Step Challenge to boost employee wellbeing and encourage regular physical activity, offering points toward lower healthcare costs for staff who reached at least one million steps. To run the program, BP partnered with Google Fitbit, using Fitbit Health Solutions and Fitbit activity trackers to enroll and track employee activity across nine U.S. sites.

Google Fitbit’s solution provided the tracking platform and devices that powered the challenge for 17,154 participants; together employees logged more than 41 billion steps (about 18.6 million miles). The program delivered clear, measurable results—15% of participants exceeded 1M steps, Cherry Point saw 86% participation, thousands earned incentive points, and many individuals reported significant health benefits—demonstrating Google Fitbit’s impact on engagement and wellbeing.

BP

Marcos J. Jimenez

Customer Operations Advisor Americas