Case Study: August Jackson achieves a 24% increase in average daily steps and a culture of wellness with Google Fitbit

August Jackson Makes Everyone a Wellness Winner

August Jackson, a 75‑employee communications agency in Bethesda, Maryland, needed to curb rising health insurance costs and inspire healthier habits among an already fairly fit staff. In March 2015 they launched a wellness program anchored by Fitbit Health Solutions from Google Fitbit to provide the tools and tracking to motivate behavior change.

Google Fitbit’s Fitbit Health Solutions powered low‑cost, high‑engagement activities — monthly contests rewarding most‑improved step counts, free healthy snacks, lunch‑and‑learns, walking breaks and a wellness activity group — that fit the company’s tight budget. The program drove clear results: 100% of new employees have opted in since launch and 24% increased their average daily step count over six months, while helping embed a culture of wellness at August Jackson.

August Jackson

Jennifer Howell

Office Manager