Google Fitbit
22 Case Studies
A Google Fitbit Case Study
Cisco ANZ aimed to combat a sedentary working environment and create a stronger culture of wellness across its Australia and New Zealand offices. To do this, Cisco ANZ partnered with Google Fitbit, launching the two-month CiscoACTIVE program in October 2016 and implementing Fitbit Health Solutions’ corporate wellness program while offering subsidized Fitbit Charge 2 and other premium Fitbit devices.
Google Fitbit’s solution combined subsidized devices with activity challenges, nutrition webinars, onsite fitness sessions and social-led mini-challenges to drive engagement. The program lifted the share of participants averaging 10,000+ steps from 43% to 50%, cut the proportion averaging <7,500 steps from 25% to 18%, and survey results showed 86% were more active after receiving a Fitbit, 95% intended to continue increasing activity, and 74% would recommend a similar program.
Adrian West
Head of HR