Case Study: Zeotap achieves faster product delivery with Looker

Zeotap Helping brands better understand their customers to improve marketing efforts

Zeotap, a customer intelligence platform, needed to improve data-processing speed and reduce operational complexity so it could deliver customer engagement products faster. The company’s large-scale, privacy-focused data workloads were straining its previous cloud setup, and it turned to Looker’s cloud analytics capabilities as part of its Google Cloud-based modernization.

Looker helped Zeotap streamline access to data and support faster product delivery by improving how teams could analyze and act on customer information. With the new setup, Zeotap cut operational load by 80% and increased new product delivery speed by 40%, while also strengthening its API offering and enabling more accurate targeting for customers.

Zeotap

Projjol Banerjea

Co-founder and Chief Product Officer