Case Study: Zalora boosts sales with real-time personalization with Google Cloud Platform (BigQuery)

Zalora Spurring sales with real-time personalization through Google BigQuery

Zalora is a Singapore‑headquartered online fashion retailer (about 26 million users) serving markets across Southeast Asia. Facing high data volumes (about 16 million visits per week) and limited insights from sampled analytics, the company needed real‑time understanding of its conversion funnel and customer behavior to personalize experiences and respond quickly to market and pricing changes.

Zalora integrated Google Analytics with Google BigQuery and built a clickstream pipeline to enable fast, self‑service queries across the business. The solution powered real‑time product placement and marketing optimization, democratized data access, increased sales and revenues, controlled costs, avoided hiring roughly five additional engineers, and positioned the business to capture rapid online retail growth in the region.

Zalora

Karthik Subramanian

Chief Technology Officer