Case Study: Zalando achieves fast, company-wide data-driven insights with Google Cloud Platform

Zalando Building one of Europe’s leading data-driven companies

Zalando, founded in 2008, is a leading European online fashion platform that connects more than 24 million active customers with 2,000 brands across 17 countries. As the company scaled, teams struggled with over‑complex tooling and slow access to complete, unsampled data—creating delays that risked decisions being made without full analytics.

Zalando exported Google Analytics 360 data into BigQuery and surface d insights company‑wide via Google Data Studio, combining GA360 with social, performance and business-event data for fast, unsampled analysis. The change delivered consolidated, democratized dashboards, same‑day A/B test results, advanced reporting at scale, and faster, data‑driven decision making while enabling machine‑learning exploration.

Zalando

Jorge Ramos

Team Lead Digital Analytics