Case Study: Yassir achieves superapp growth and customer trust with Looker

Yassir Supercharging local talent with a North African superapp

Yassir is a fast-growing superapp serving millions of users across North Africa, but it faced major complexity from the start in a cash-heavy market with limited trust in digital payments. To support its ride-hailing, delivery, and expanding financial services, Yassir worked with Looker and Google Cloud tools like Vertex AI and analytics to better understand its multi-sided marketplace and changing customer needs.

Looker helped Yassir turn growing volumes of data into actionable insights, supporting faster decision-making as the company scaled across six countries. The result was a more data-driven platform that helped Yassir improve service delivery, grow to eight million users, and strengthen its foundation for continued expansion and talent attraction.

Yassir

Noureddine Tayebi

Founder and CEO