Case Study: Yassir achieves superapp growth and world-class service with Google Cloud Platform

Yassir Supercharging local talent with a North African superapp

Yassir, a fast-growing superapp serving millions across North Africa, faced the challenge of scaling in a cash-centered market while building trust for digital payments and managing the complexity of a multi-sided on-demand marketplace. Using Google Cloud Platform, including Vertex AI and Google Cloud, Yassir sought to support its expansion from ride-hailing and delivery into financial services.

Google Cloud Platform helped Yassir evolve its technology layer with analytics and AI to improve service delivery, grow the business, and attract top local talent. The result was a fully fledged superapp serving eight million users in six countries, with the platform enabling Yassir to better respond to market needs and continue its rapid growth.

Yassir