Case Study: Wpromote achieves faster client reporting and a single source of truth with Looker

Wpromote Disrupting digital marketing with on-demand omnichannel insights and AI

Wpromote, one of the largest independent performance marketing agencies in the U.S., needed a better way to unify more than 3,200 data sources and eliminate slow, manual reporting across client channels. Its old platform wasn’t fully API-driven, which made it difficult to maintain a single source of truth and trust the accuracy of reports. Wpromote turned to Looker as part of its Google Cloud-based Polaris platform to solve this challenge.

Using Looker, Wpromote built a flexible semantic data model and embedded dashboards to deliver day-one, multi-channel client reporting in minutes instead of more than a month. The results included connecting 1,400+ data sources, extending to 2,000 more via Funnel, flagging KPI anomalies instantly, and forecasting annual revenue within minutes with up to 98% accuracy. Looker helped Wpromote improve operational efficiency and give clients faster, more trustworthy insights.

Wpromote

Paul Dumais

Chief Technology Officer