Case Study: Woof achieves higher user engagement and loyalty with Looker

Woof revolutionizes customer service in the pet world with conversational AI

Woof, a Brazil-based pet care startup with thousands of users across 65+ countries, wanted to bring its AI-powered virtual canine consultant, Woofer, to life and scale it reliably. The company needed a solution that could support conversational AI, personalization, and future growth while helping improve user engagement and customer loyalty.

Looker was part of the Google Cloud stack Woof used to analyze Woofer interaction data and build business intelligence dashboards, alongside tools for AI development and monitoring. With this setup, Woof improved engagement and loyalty, gained real-time KPI visibility, and expanded into the U.S. market, while the virtual assistant now supports 24/7 customer interaction and personalized recommendations.

Woof

Caetano Altafin

CEO and Cofounder