Case Study: Wirtualna Polska Media saves 400 work hours a month with Google Cloud Platform

Wirtualna Polska Media Making time for quality content with automated image recognition

Wirtualna Polska Media, one of Poland’s most visited media groups based in Warsaw, struggled to help journalists quickly find the right images in its growing central repository. Inconsistent tagging and time-consuming manual searches slowed production, and the company turned to Google Cloud Platform, using Vision AI to improve image discovery and workflow efficiency.

Google Cloud Platform implemented Vision AI to automatically analyze, tag, and translate image metadata in the repository, making it searchable and easier to manage licensing. The result was a reduction of about 45 seconds of manual tagging per image and savings of nearly 400 work hours per month, while freeing journalists to focus more on reporting and content creation.

Wirtualna Polska Media

Marcin Kurzyna

Director of Media Technology and Innovation