Case Study: Whisper achieves 50%+ cloud hosting cost reduction, improved uptime and faster time-to-market with Google Cloud Platform

Whisper Building the media company of the future

Whisper is a mobile-first media platform where users share anonymous, authentic thoughts; its audience grew to millions of active users and 250 million monthly consumers, creating rapid revenue but also major operational challenges: unpredictable capacity needs and upfront cloud costs, instability during maintenance, and difficulty scaling content moderation and big-data analytics.

By migrating to Google Cloud Platform and adopting services like Compute Engine, Kubernetes Engine, BigQuery, Dataflow, Dataproc, Spanner, Bigtable, and IAP, Whisper cut cloud hosting costs by more than 50%, nearly eliminated customer-facing downtime, reduced data‑science microservice servers from 100+ to under 30, reclaimed ~20 employee hours per week, ran analytics queries in seconds instead of hours, and saved roughly $1M a year versus previous solutions—enabling faster time to market and stronger security and scalability.

Whisper

Antonio Lobato

Director of Infrastructure and Operations