Case Study: Leadzai achieves scalable, compliant lead generation with Looker

When advertising efforts deliver results Leadzai and a breakthrough story accelerated by Google Cloud

Leadzai, a fast-growing Portuguese startup, needed a scalable way to expand its pay-per-lead advertising platform while staying compliant with complex data privacy rules across multiple regions. Using Google Cloud and analytics tools including Looker, the company was able to support growth across Europe, Africa, Latin America, and the United States while reducing manual compliance work and improving operational efficiency.

The solution from Looker and the wider Google Cloud stack helped Leadzai analyze performance data, automate campaign processes, and optimize media efficiency at scale. As a result, Leadzai improved lead generation and ad performance for more than 10,000 SMEs, helping drive over 200 million euros in digital ad ROAS for its clients.

Leadzai

João Aroso

Founder and CEO