Case Study: Whatagraph achieves agile, scalable reporting with Google Cloud Platform

Whatagraph fast-scaling architecture for a fast-growing startup

Whatagraph, a fast-growing marketing tech startup in the Netherlands, needed to replace a legacy architecture that could no longer keep up with its rapid growth and highly variable reporting workloads. The company wanted a more agile, scalable infrastructure to support its platform, which connects to 40+ data sources and serves thousands of agencies and brands, and it worked with Google Cloud Platform and partner DoiT to rebuild its cloud environment.

Google Cloud Platform helped Whatagraph modernize with Cloud Run, Cloud Tasks, and Cloud Build, enabling smarter horizontal scaling, faster data processing, and smoother deployment and rollback workflows. The result was a big operational improvement: peak traffic spikes that once strained systems were managed more effectively, rollback time dropped from 15–20 minutes to seconds, and the team was freed from manual maintenance so it could focus on new features and future growth.

Whatagraph

Arturas Lazejevas

CTO