Case Study: Voot achieves 35% higher customer retention with Google Cloud Platform

Viacom18 Maximizing revenue and optimizing marketing campaigns for Voot VOD streaming with Google

Voot, Viacom18’s streaming video-on-demand service, needed to become more profitable by improving how it understood customer behavior, value, and marketing efficiency. As its user base grew, it faced siloed data, rising competition, and the challenge of targeting campaigns to the most valuable customer cohorts; it worked with Google Cloud Platform and services like BigQuery, Firebase Crashlytics, and Google Ads tools to address this.

Google Cloud Platform helped Voot build a unified data pipeline into BigQuery, apply machine learning to model customer lifetime value, and optimize analytics, identity access management, and marketing automation. The result was a more reliable and scalable platform, better cohort targeting, and a 35% increase in customer retention, helping Voot improve campaign ROI and move toward a more profitable business.

Voot

Anubhav Srivastava

Head of Data Science & Digital Ventures