Case Study: Vendasta reduces cloud costs and improves engineering quality with Google Cloud Platform

Vendasta Reducing costs and improving quality with cloud cost management

Vendasta, a Canadian white-label platform for B2B services in marketing and advertising, relied on Google Cloud Platform services like App Engine, BigQuery, and Kubernetes Engine to support its growth. As usage expanded, Vendasta needed a better way to monitor, control, and optimize cloud spending while avoiding surprise costs and maintaining engineering quality.

Using Google Cloud Platform’s Cloud Billing Reports, Billing Export to BigQuery, and Looker Studio dashboards, Vendasta gained real-time visibility into spend, set team-level accountability, and spotted inefficiencies faster. The result was stronger cost control, better platform stability, and months with more than 25% savings on its Google Cloud bill, even while the business grew 32% year over year.

Vendasta

Dale Birtch

Site Reliability Engineer