Case Study: MandM Direct achieves better customer insights with Looker

Using the power of data to provide great customer experiences

MandM, a UK retail and consumer goods company, transformed from a catalog-based mail-order business into an online retailer serving millions of customers, but its data was scattered across siloed systems and it struggled to put the right products in front of the right shoppers at the right time. MandM turned to Looker, along with Google Cloud tools like BigQuery, to gain ownership of its data and improve customer understanding.

Looker helped MandM centralize and visualize data from millions of website sessions, making insights more timely and actionable. The result was faster decision-making, near real-time KPI monitoring, automated alerts, and better customer journey optimization during high-volume periods like Christmas, helping MandM streamline the shopping experience and reduce friction across the website.

MandM

Damian Evans

Chief Executive Officer