Case Study: Zype achieves scalable, real-time video analytics and customer-facing reporting with Google Cloud Platform

Using BIME and BigQuery, Zype Channels Next Generation Video Publishing and Distribution

Zype, a cloud platform for video publishing and distribution, helps creators and broadcasters build and monetize branded streaming destinations. After rapid growth, the company accumulated millions of rows of performance data (revenue partners, devices, geography, metadata) and found its MongoDB- and log-based reporting approach couldn't scale; engineers were spending significant time running manual queries to produce stakeholder reports.

Zype deployed an integrated Google BigQuery and BIME Analytics solution with ETL from MongoDB, Intercom and Google Analytics to centralize data, run SQL queries, and build interactive dashboards. The new system delivers daily internal KPIs and customer-facing dashboards with detailed revenue and engagement metrics, freeing development resources, improving decision-making, and providing scalable, self-service reporting for customers.

Zype

Ed Laczynski

co-founder and CEO