Case Study: Upwire achieves rapid, low-cost proofs of concept and reliable delivery of millions of time-critical messages with Google Cloud Platform

Upwire Standardizing on GCP to deliver business messages quickly and reliably

Upwire, founded in 2013 in Sydney, delivers drag-and-drop communication workflows—IVR, SMS chatbots, two-factor auth, payments and voice biometrics—to business customers worldwide. Facing the need to scale globally, meet strict message-delivery SLAs, reduce capital infrastructure risk, and democratize messaging so non-developers could innovate, Upwire needed a reliable, elastic platform that could handle huge peaks in voice, SMS and email traffic.

By standardizing on Google Cloud Platform (App Engine, Compute Engine, Cloud Storage, Cloud Datastore/SQL, Dialogflow, Speech/Text-to-Speech and Translate), Upwire cut proof-of-concept time from weeks to days and PoC costs from over $100,000 to under $100, while delivering tens of millions of messages per month with near-100% availability. The pay-as-you-go model reduced capital expense, enabled rapid global expansion, empowered non-coders to build solutions, and set the stage for advanced analytics with BigQuery.

Upwire

Ben Brophy

Co-founder