Case Study: UntieNots achieves global scalability and reliable personalized loyalty programs with Google Cloud Platform

UntieNots Gamifying loyalty with personalized engagement challenges, powered by Google Cloud

UntieNots helps retailers worldwide create 100% personalized loyalty programs, but it needed a platform that could process huge volumes of customer data, scale seamlessly with major retail clients like Carrefour, and keep results accurate down to the cent. To meet these demands, UntieNots chose Google Cloud Platform and Google Kubernetes Engine to run its loyalty solution without heavy hardware investment.

With Google Cloud Platform, UntieNots built a flexible microservices architecture using Google Kubernetes Engine, Cloud Storage, Dataproc, and TensorFlow models trained on Google Cloud AI Platform Training. The result was a single reliable pipeline to synchronize processes across environments, enabling highly personalized loyalty offers and accurate transaction handling at scale, including support for more than €150 billion in transactions with 100% reliable results.

UntieNots

Zyed Jamoussi

Co-founder and President