Case Study: Briscoe Group achieves faster automated daily reporting with Looker

Unlocking retail data insights with on-prem data piped to cloud analytics

Briscoe Group, one of New Zealand’s leading retailers, needed more flexibility and agility in its data strategy and wanted to move beyond its on-premise SAP data warehouse to support deeper analytics, external data feeds, and experimentation. Working with Looker-related Google Cloud analytics tooling through its broader cloud modernization, Briscoe Group also had to maintain strict standards for data integrity, security, and privacy while improving reporting across its stores and digital channels.

Looker and the broader Google Cloud solution helped Briscoe Group connect its on-premise warehouse to BigQuery and automate daily reporting, standardize sellthrough and sales reports, and combine multiple data sources for richer business intelligence. The results were significant: manual daily sales reporting was reduced by 75%, automated reports now run in under 3 minutes, and stakeholders receive timely, consistent dashboards with less human error and better visibility across the business.

Briscoe Group

Jeffrey Westcott

IT Manager