Case Study: UniCredit boosts branch discovery and drives 72% of bookings with Google Cloud Platform

Unicredit helping customers find nearby branches

UniCredit, a pan‑European commercial bank serving 26 million clients across Western, Central and Eastern Europe, needed to add geolocation features to its website and mobile app so customers could find nearby branches, ATMs and private banking offices, access product and service information, and connect with consultant agents. A core requirement was that all services work seamlessly on mobile devices.

Using Google Maps Platform, UniCredit launched a geolocator integrated with its Mobile Banking and desktop sites that shows nearest branches, ATMs and business centers, estimates fastest routes, and lets customers book appointments with branch agents while promoting targeted offers. The solution registers 9,000 branches across 22 countries and drives strong engagement — 72% of bookings are now made through the map‑based app.

UniCredit

Alessandro Appodio

Online Acquisition Specialist