Case Study: Unibail-Rodamco-Westfield achieves data-driven marketing insights with Looker

Unibail-Rodamco-Westfield Connecting with customers using Google Cloud

Unibail-Rodamco-Westfield needed a way to bring together data from its CRM platform, promotional emails, loyalty programs, and more than 60 websites and mobile apps, but its mix of on-premises and cloud systems couldn’t ingest and process such diverse daily volumes consistently. The company worked with Looker partner fifty-five to define its marketing data strategy and build a new analytics platform, with Google Cloud tools such as BigQuery at the core.

Looker helped Unibail-Rodamco-Westfield centralize data into a single platform, using integrations and custom connectors to make data available for analysis and action. The result was a faster, more consistent marketing analytics environment that enabled better customer service and deeper data-driven marketing across brands and locations, with minimal disruption during rollout.

Unibail-Rodamco-Westfield

Ghadi Hobeika

Head of Data & Loyalty Europe