Case Study: Ulta Beauty achieves personalized digital experiences with Looker

Ulta Beauty - Customer Case Study

Ulta Beauty wanted to deepen customer engagement by delivering more personalized product recommendations and virtual try-on experiences, while making it easier for shoppers to discover the right products online and in-store. To support this digital transformation, Ulta Beauty used Looker alongside Google Cloud tools and data from its Ultamate Rewards program to build a more data-driven retail experience.

Looker helped Ulta Beauty analyze customer data at scale and power personalized guest experiences, including AI-driven recommendations and virtual beauty tools. The result was increased engagement, improved guest loyalty, increased sales, and fewer returns as Ulta Beauty brought a more interactive, tailored shopping experience into the home.

Ulta Beauty

Michelle Pacynski

Vice President of IT