Case Study: Ubamarket achieves a 21% increase in basket size and a scalable, robust in-store shopping app with Google Cloud Platform

Ubamarket improving the in-store experience with Google Cloud Platform

Ubamarket is a UK shopping app that rearranges grocery lists into the optimal in-store route, enables scan-as-you-shop and delivers personalized offers. To succeed it needed a secure, high-performance platform that could dynamically process stock and location data, scan barcodes, integrate payments and loyalty systems, and scale rapidly for international expansion.

Working with DMI, Ubamarket built its platform on Google Cloud Platform—using App Engine, Cloud Datastore, BigQuery and Firebase—to avoid on‑premises hardware and reduce DevOps overhead. The result is a robust, scalable foundation that delivers customer-behavior insights, simplified cloud management and flexible pricing, and drove a 21% increase in customer basket sizes during a year-long trial.

Ubamarket

Will Broome

CEO and Founder