Case Study: Twiddy & Company achieves stronger customer engagement and revenue growth with Google Cloud Platform

Twiddy & Company Bringing North Carolina hospitality to vacationers

Twiddy & Company, a North Carolina-based vacation rental agency with more than 1,000 Outer Banks properties, needed a better way to use years of archived customer and booking data to improve marketing and guest outreach. With Google Cloud Platform products including BigQuery, Looker Studio, Sheets, and Apps Script, the company aimed to turn hidden data into actionable insights and connect with potential guests at the right time.

Google Cloud Platform, with support from Analytics Pros, built a data warehouse and analytics workflow that unified web behavior and offline booking data, automated reporting, and helped staff target customers with more relevant offers. The results included a 31% year-over-year campaign revenue increase, a 76% boost in ecommerce conversion rates, a 36% annual rise in transactions, a 17% lift in email click-throughs for one targeted campaign, and more than a 200% increase in sales close rate.

Twiddy & Company

Ross Twiddy

Chief Executive Officer