Case Study: Trustpilot achieves real-time multilingual customer insights with Looker

Trustpilot Helping businesses gain trust with real-time consumer reviews and insights

Trustpilot, the public review platform that helps consumers shop with confidence and businesses improve through honest feedback, needed a scalable way to analyze millions of reviews in real time and turn them into actionable insights. Using Looker as part of its analytics stack, Trustpilot set out to speed up data analysis, improve model performance, and help teams respond faster to customer sentiment across nearly 900,000 domains.

Looker helped Trustpilot build a more collaborative, data-driven workflow for product and analytics teams, supporting real-time review analysis and NLP pipelines. The solution contributed to strong measurable results, including 96% accuracy for sentiment analysis, 93% accuracy for its topic model covering more than 53 topics, faster time to market for data-driven features, and the ability to analyze reviews in any language.

Trustpilot

Sara Hajian

Senior Data Scientist Manager